MUSIC MARKETING & PROMOTION

How to Promote Music on TikTok (and Go Viral)

Latest years have seen artists like Lil Nas X, Doja Cat, Ava Max and plenty of extra completely blow up their streaming and social media followings, all because of being found on TikTok.

The platform now has over 1 billion energetic customers globally, so it’s no shock that trending on TikTok can do big issues in your music profession.

Briefly – TikTok must be a significant a part of your music advertising technique.

Okay, so why has TikTok been such an influential platform for upcoming artists? It’s because many of the content material posted on the platform is definitely primarily based round MUSIC.

TikTok customers create quick movies, often primarily based round a track’s verse or hook. However what makes TikTok movies distinctive from different social media platforms like Triller, Instagram reels or YouTube shorts?

– Movies are often round 15 seconds lengthy & vertical side ratio

– All movies are backed with an audio snippet (often music)

– Authenticity & group participation is extra necessary than getting the right shot

– Movies may be recorded in elements & edited collectively in fragments

– Fashionable movies are pushed to a wider viewers

How you can make music go viral on TikTok

TikTok’s algorithm creates a novel content material feed for each person. That is known as the ‘For You Web page’ (or #FYP). The extra a person interacts with the platform, the extra tailor-made their #FYP content material will grow to be.

For instance, let’s say your track’s 15 second snippet is utilized in a video, that video reveals up on one other person’s For You Web page, and that person enjoys the video a lot they need to create their very own comparable video. On the TikTok app, there’s a very easy method for individuals to make use of an audio clip they’ve heard elsewhere to make a brand new video of their very own.

It’s this straightforward technique of audio copying that makes it really easy for a track to go viral on TikTok.

If a dance problem or lip sync conjures up one person, there’s a superb probability it’ll encourage extra individuals to make their very own movies. The extra instances the algorithm sees individuals utilizing that music, the extra it’s going to feed your track to new viewers, inspiring extra customers to create their very own content material utilizing your observe.

This chain response has helped a lot of in any other case ignored songs go viral on TikTok. There has already been loads of cases the place artists with small followings have achieved large publicity on the platform, or the place older bands have witnessed a large resurgence of their reputation – equivalent to Crystal Castles with their 2012 observe ‘Transgender’.

So now you perceive how songs go viral on TikTok, we’ll talk about learn how to promote your songs successfully on the platform, develop your viewers and encourage individuals to share your music.

How you can promote music on TikTok

You possibly can’t go viral on TikTok with out placing your music on the platform. Luckily, Ditto Music can add your music to TikTok (in addition to a whole lot of different platforms like Spotify & Apple Music).

How to Promote Music on TikTok (and Go Viral)

Launch your music on TikTok

Simply signal as much as Ditto Music, add your music and we’ll do the remainder. Your songs will then be accessible for TikTok customers to pick from the platform’s music library each time they create a brand new video.

Use a TikTok Promotion platform

You may also look to make use of a devoted promotion platform like SoundCampaign to spice up your probabilities of going viral on TikTok. Their TikTok Promotion course of is easy:

1. Create a TikTok marketing campaign by including your TikTok sound and an non-obligatory video idea, tendencies, and hashtags.

2. Gifted TikTok creators will publish movies that includes your track.

3. Every new video can be delivered to your dashboard, conserving you within the loop.

4. Take pleasure in real-time marketing campaign analytics, permitting you to observe reside stats and obtain complete stories.

With SoundCampaign’s data-driven strategy and strategic influencer concentrating on, your music features momentum, resulting in elevated video views, shares, and likes. In consequence, your track can go viral and blow up on TikTok.

Deal with TikTok-friendly tracks

In case your observe goes to go viral on TikTok, it must be TikTok-friendly. However what does that really imply?

The optimum period for TikTok’s music content material is 15 seconds lengthy. It additionally must be broad, catchy and relatable sufficient for TikTok’s customers to create their very own video content material round it.

So examine your observe and slender down the 15 seconds which have the  most “TikTok virility potential”. Take into consideration issues like catchy lyrics or rhythms that lend themselves to a brief dance routine.

Don’t be afraid to dig by way of your again catalogue and launch older, extra appropriate tracks to TikTok. In case your music’s already launched by way of Ditto you’ll be able to add new platforms like TikTok freed from cost. Learn how so as to add your current releases to TikTok right here.

Or in the event you’re at the moment with one other distributor, right here’s learn how to transfer your music to Dit

Create a TikTok snippet

To face the perfect probability of going viral on TikTok, you may need to create an ideal 30-second snippet for customers to incorporate of their movies. The catchier your snippet, the extra probably individuals are to person your track within the background of their clips and the higher probability you could have of getting became a pattern.

when importing your track to Ditto, you may have the chance to pick your snippet in your Launch Builder. Try extra information on how to decide on your 30-second snippet for TikTok.

Use a mixture of hashtags

Like many social platforms, TikTok’s hashtags are often on the centre of its viral content material.

Should you select well-liked or extremely searched hashtags, you’ll be able to increase your probabilities of your video showing in TikTok’s “Uncover” & “For You” tabs.

Embrace a mixture of hashtags in something you put up. They are often particular to you and your personal content material in addition to extra common ones. You possibly can piggyback on present trending hashtags to assist attain extra individuals.

Trending audio tags

One other useful gizmo to seek out out what’s at the moment scorching on TikTok is the #TrendAlert web page. This part of TikTok comprises the entire newest and hottest tendencies which are popping off.

It’s best to usually verify this part out, by looking #TrendAlert in your TikTok search bar to seek out any related tendencies that your explicit model or look might slot in with.

How to Promote Music on TikTok (and Go Viral)

So the place must you begin? Listed here are a few of this month’s best-trending tags which you’ll be able to look to hop on:

#BRITs

#WomenOfTikTok

#BehindTheSong

#BlackGirlMagic

#Ramadan2024

Create challenges & contests

TikTok is a spot the place challenges and contests thrive. So you must encourage followers and followers to participate in challenges particular to your observe utilizing a particular hashtag.

Challenges are likely to blow up once they’re enjoyable and may be interpreted in numerous methods by totally different individuals. You need to give individuals an opportunity to be artistic and put their very own distinctive twist on an current pattern. That’s why it’s necessary to decide on a observe that’s (as we talked about earlier) “TikTok pleasant”.

Among the hottest challenges on TikTok often contain:

– Dance routines

– Lip syncing

– Costumes

– Comedy memes

It’s unlikely that you just’ll generate a viral sensation by simply posting your problem and sitting again. It’s good to be proactive.

You possibly can run the problem as a contest, providing a cool prize for the winner – possibly signed merch, free gig tickets or perhaps a money reward.

Alternatively, you possibly can run a music influencer advertising marketing campaign to advertise the problem or pattern and assist get it off the bottom.

Comply with, comply with, comply with

Dive in and begin following individuals right away! Comply with different musicians, well-liked influencers and comply with again everybody who follows you.

Following is one of the simplest ways to begin constructing an viewers on TikTok. It’ll additionally provide you with an opportunity to scope out the platform’s different creators to see what’s working, what’s trending and assist generate extra TikTok content material concepts for musicians that you should use your self.

Do a duet

Duets are one other simple solution to have interaction together with your fellow TikTokers. The Duet characteristic allows you to put two movies collectively side-by-side taking part in concurrently.

Dueting is an effective way to achieve new fanbases on TikTok. You possibly can collaborate with one other musician to assist one another attain new listeners, or react to a preferred influencer’s movies within the hope that extra individuals will see your profile and provide you with a comply with.

To put up a duet video, simply hit the Share icon after which the Duet button.

How to Promote Music on TikTok (and Go Viral)

Authenticity guidelines

TikTok is all about authenticity. It’s simply actual individuals creating makeshift content material to entertain each other, so don’t fear an excessive amount of about good lighting and framing when creating your movies.

Simply make it enjoyable! You need to encourage individuals to comply with your pattern or problem by creating their very own movies in homage to yours.

Visuals & memes

Except for the music, two extra issues which have helped TikTok develop into such an enormous platform – partaking, simply imitated visuals & typically humorous or inspiring content material.

Bear in mind, movies don’t must be completely shot. They only must be partaking, fascinating, hilarious, relatable and many others. Should you can flip a snippet of your observe into an easy-to-copy, 15-second video – it has the potential to explode on the platform.

Share throughout different platforms

Sharing your content material throughout extra social platforms is an easy solution to attain much more individuals together with your TikTok content material. It’s very easy to share your TikTok movies to Instagram Tales. It solely takes a few clicks and you’ll share to your Tales straight from the app.

How to Promote Music on TikTok (and Go Viral)

Begin native. Go international.

TikTok is nice at offering localised content material. You would possibly begin to discover this when you’ve been utilizing the app for some time, so why not harness the ability of native content material to interact new followers in your space?

Showcase your hometown and stick your personal music within the background. Or in the event you’re heading out on tour, tag the places as you arrive.

As we’ve been saying all through this information, TikTok customers reply properly to genuine content material that they will personally relate to. And the place higher to begin then the place they reside?

Use TikTok Analytics

TikTok has joined different huge platforms like Instagram & Twitter by hopping on the in-app analytics bandwagon.

Content material creators can entry necessary information and metrics about their content material and engagement free of charge, by way of the analytics dashboard inside your TikTok account.

How to Promote Music on TikTok (and Go Viral)

To view the dashboard, merely head over to the “Creators instruments” tab out of your account settings. Then choose “Analytics” and you will get entry to statistical data about video views, likes, feedback, shares and so forth.

How you can entry creator instruments:

1. Head to the TikTok app and faucet Profile on the backside.

2. Click on the Menu button on the prime.

3. Faucet Creator instruments.

4. Choose the software you’d wish to view.

You may also use instruments like Soundcharts to achieve additional insights into your TikTok viewers.

Convert followers into music followers

Whereas selling your music on TikTok by way of quick video content material is nice, the general goal is to transform your video watchers into real-life energetic listeners and followers of your music.

A software you should use right here is the track web page, which is robotically connected to each track that is formally distributed on TikTok. This features a hyperlink to the track on Spotify or Apple Music which can encourage customers to go and take heed to the complete model of the track in your chosen music streaming platform.

Plus it additionally features a hyperlink to the artist’s official TikTok account, so be sure to have an official account that may act as a conversion level between TikTok and different music platforms.

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